Tuesday 28th May 2024
Introduced by the government to help raise standards in social housing and empower tenants, the new Tenant Satisfaction Measures (TSMs) mean communication with residents has never been more important.
This autumn, tenants nationwide will be able to compare and measure the quality of the service they receive and hold their landlord to account. So, it’s imperative that housing providers effectively engage with tenants and communicate how they are working to enhance services, increase satisfaction and use customer feedback to drive improvements.
Knowledge is power and landlords need to successfully impart this knowledge to keep residents informed.
But for those landlords without the expertise of an internal communications team, the job ahead can seem daunting, especially if resident satisfaction is lower than expected. Kirsten Foster, Director of Ocean Edge PR and Communications experts in social housing communications, offers key pieces of advice for organisations who need to develop their comms strategy in light of the TSMs.
“Communication really is key, at a time when tenant satisfaction is under such national scrutiny. The way landlords communicate with residents and listen to their customers will set organisations apart. Communication needs to be clear, consistent and above all user-friendly.”
Key takeaways for successful communication with tenants:
Those landlords who perform well on the TSMs will certainly be those who focus on effective communication.
For an informal chat with Kirsten about how Ocean Edge PR and Communications can help your organisation improve communications and enhance engagement with residents please email or call 023 8000 1153 or connect on LinkedIn
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